Sofitel Legend The Grand Amsterdam Selects PrintPlast Recycled PVC Key Cards

PrintPlast is honored to partner with Sofitel Legend The Grand Amsterdam, one of the most historically significant luxury hotels in the Netherlands. This five-star property, nestled between two of Amsterdam's most celebrated canals, has chosen recycled PVC RFID key cards from PrintPlast to bring its centuries-old commitment to excellence into alignment with modern environmental values.

With a heritage stretching back to 1411, The Grand Amsterdam has served as a convent, a royal guesthouse, the headquarters of the Admiralty, and the City Hall of Amsterdam before its transformation into one of Europe's most distinguished luxury hotels. Today, the property carries the prestigious Sofitel Legend designation, reserved for only a handful of the world's most exceptional heritage hotels. Choosing recycled PVC for its guest key cards is a reflection of how this storied property continues to evolve while honoring its past.

Six Centuries of Amsterdam Heritage

The history of Sofitel Legend The Grand Amsterdam reads like a chronicle of Amsterdam itself. In 1411, the site began as the St. Catherine's and St. Cecilia's convents. Following the Reformation in 1578, the building was transformed into the Princenhof, a lodging house for royalty and dignitaries. It later became Amsterdam's City Hall, hosting official ceremonies and civic events for centuries, including the 1966 wedding of the future Queen Beatrix to Claus von Amsberg.

In 1992, the building was carefully renovated and opened as a luxury hotel, preserving the architectural details that make it one of Amsterdam's most treasured landmarks. The property features 178 rooms and 30 luxury suites with exclusive butler service, the acclaimed Bridges restaurant, the Mediterranean-inspired Oriole Garden Bistro, and a Sofitel SPA with indoor swimming pool, Turkish steam bath, and sauna.

Every element of The Grand Amsterdam reflects an understanding that true luxury is rooted in authenticity and craftsmanship. The recycled PVC key cards produced by PrintPlast embody this same philosophy: premium quality materials, purposeful design, and a commitment to doing things the right way.

Recycled PVC Meets Five-Star Standards

A property with the Sofitel Legend designation operates under some of the most exacting quality standards in the global hospitality industry. Every guest touchpoint, from the lobby to the room, from the restaurant to the spa, must meet expectations that are uncompromising. The key card is no exception.

The recycled PVC key cards PrintPlast produces for The Grand Amsterdam are crafted from 100% recycled PVC (RPVC), derived from post-consumer and post-industrial plastic waste. The material undergoes rigorous processing to ensure it meets the same durability, flexibility, and print quality standards as virgin PVC. For a five-star property, this is a critical requirement. The card must look and feel premium. It must accept detailed, full-color printing without compromise. And it must perform flawlessly in the hotel's electronic lock system.

Recycled PVC achieves all of this. The difference lies not in what guests experience, but in what happens before the card reaches their hands. By choosing recycled over virgin material, The Grand Amsterdam diverts plastic waste from landfills and reduces the environmental cost of its operations, all without any trade-off in guest experience.

Design That Honors a Landmark Property

The key card for Sofitel Legend The Grand Amsterdam was designed to reflect the property's distinctive character. PrintPlast worked closely with the hotel to develop a card that captures the elegance and heritage of one of Amsterdam's most iconic addresses. The result is a card that feels at home in the hands of guests who have just walked through centuries of Dutch history to reach their room.

Custom key card design is especially important for heritage properties. A generic card would feel out of place in a hotel where every architectural detail has been preserved and every interior element has been thoughtfully curated. The key card must carry the same level of intentionality. When guests receive their card at check-in, it should feel like a natural part of the experience, not an afterthought.

RFID Security for a World-Class Property

Security is a fundamental requirement for any luxury hotel, and Sofitel Legend The Grand Amsterdam is no exception. Every recycled PVC key card PrintPlast produces for the property is embedded with RFID technology that provides encrypted, contactless access to guest rooms, private areas, and hotel facilities.

The RFID chips are precisely positioned within each card and tested individually to ensure consistent read range and reliable performance. For a property that hosts high-profile guests, diplomatic events, and exclusive gatherings, the security of the access control system is not negotiable. PrintPlast's production process ensures that every card meets these exacting requirements.

• Heritage meets innovation - a 600-year-old property embracing modern sustainable materials
• Five-star print quality - recycled PVC delivers the same premium finish as conventional materials
• Environmental leadership - reducing plastic waste through conscious material selection
• Secure guest access - encrypted RFID technology for reliable room and facility access
• Custom design - bespoke card artwork that reflects The Grand Amsterdam's iconic identity

Amsterdam's Five-Star Properties Lead on Sustainability

Amsterdam's luxury hotel market is increasingly defined by its environmental commitments. The city's most prestigious properties understand that their guests, many of whom are seasoned international travelers, expect sustainability to be woven into the fabric of the experience. Recycled PVC key cards represent one of the most visible and tangible ways a hotel can demonstrate this commitment.

For Sofitel Legend The Grand Amsterdam, the choice is especially meaningful. A property that has reinvented itself across six centuries understands better than most that longevity requires adaptation. What was once a convent, then a palace, then a city hall, is now a hotel. And a hotel that has thrived for this long knows that the choices made today shape what the property will become tomorrow. Choosing recycled materials is simply the latest chapter in a story of continuous evolution.