Top 10 Hospitality Shows to Promote Your Hotel Globally

In an ever-growing hospitality industry, one thing is certain — standing out from the crowd is crucial. But, where does one promote their hotel to ensure maximum visibility and potential business growth? We’ve compiled a list of top 10 international hospitality shows where you can effectively showcase your hotel to the world.

ITB Berlin, Germany – ITB Berlin is a trailblazer in the global travel trade show circuit. With a plethora of attendees from the hotel sector, tourist boards, travel agencies, tour operators, and systems providers, it is a melting pot of diverse opportunities. Showcasing your hotel here gives you access to the global travel community and a chance to cultivate strategic partnerships.

World Travel Market, London, UK – World Travel Market (WTM) London is a prestigious international event with a comprehensive representation of the travel industry. Promoting your hotel at WTM London can engage a global audience, foster new relationships, and provide valuable insights into the latest trends and innovations.

The Hotel Show, Dubai, UAE – As a part of the Dubai International Hospitality Week, this event is a significant hub for hoteliers, restaurateurs, interior designers, architects, and leisure professionals. It’s an ideal platform to showcase your hotel’s unique offerings, network with industry professionals, and gain visibility in the thriving Middle Eastern market.

International Hotel/Motel & Restaurant Show, New York, USA – The International Hotel/Motel & Restaurant Show focuses on the latest hospitality trends and innovation. Participating in this event can help your hotel gain recognition and connect with industry influencers across North America.

IMEX, Frankfurt, Germany and Las Vegas, USA – IMEX is a global exhibition for incentive travel, meetings, and events. This event can connect your hotel with event planners, corporate buyers, and other industry professionals, helping you promote your venue and services to a worldwide audience.

EquipHotel, Paris, France – EquipHotel is a comprehensive event for hospitality and restaurant professionals. Presenting your hotel offerings here can provide you with a platform to showcase your services to a vast, diverse audience.

Food Hotel Asia, Singapore – Food Hotel Asia is an exhaustive international food and hospitality trade event. This is an excellent platform to highlight your hotel’s unique culinary offerings and connect with industry professionals from Asia and beyond.

Indaba, Durban, South Africa – Indaba is one of Africa’s premier travel shows. It’s a golden opportunity to promote your hotel to an international audience, especially those with a keen interest in unique African destinations.

HOTELYMPIA, London, UK – HOTELYMPIA provides a platform for networking, discovering new suppliers, and learning about the latest innovations in the hospitality industry. It’s a great place to showcase your hotel to the UK and European market.

Hospitality Design Exposition & Conference, Las Vegas, USA – HD Expo is a premier event for the hospitality industry in North America. It focuses on new products, networking, and continuing education for hotel professionals, offering an excellent opportunity to promote your hotel.